My healthcare and health-related product experience includes integrated campaigns for Kroger Pharmacy, Humana, WellPoint (Anthem Blue Cross and Blue Shield), illuMask, Miracle-Ear, Alomune, Britesmile, Invisalign, Philips HeartStart, PureSleep, Denmat, and Pacific Dental. Campaigns typically combine broadcast television, digital, print, radio, and social elements.
KROGER PHARMACY TELEVISION SPOTS
While working as part of the Kroger in-house creative team, I provided campaign concepts, storyboards, talent casting, on-set art direction and post production/edit oversight.
WELLPOINT UNDER 65 INDIVIDUAL AND MEDICARE TELEVISION SPOTS
My work for Blue Cross and Blue Shield included broadcast television spots for products such as Obamacare/ACA education, Medicare, under 65 individual plans, open enrollment and special enrollment periods. The True/False campaign included an online video youtube.com channel in addition to television. All television spots involved creation of spanish versions as well as independently tracked spots across different states and BCBS brands. For all projects, I was responsible for concept creation, visual design, art direction, talent selection, music selection and oversight of the production, post-production, shoot, edit, and motion graphics animation process.
ALOMUNE IMMUNE SYSTEM SUPPLEMENT BROADCAST TELEVISION CAMPAIGN
For Alomune, I created concepts, provided visual design, and oversaw the commercial shoot and post-production process for the :30 broadcast television product launch.
BRITESMILE PRINT ADVERTISING CAMPAIGN
I provided concept creation, art direction, visual design, and production for this campaign of magazine ads for the BriteSmile in-office tooth whitening system.
ILLUMASK INTEGRATED CAMPAIGN
For the illuMask anti-acne and anti-aging treatment product launch, I provided concept creation, art direction, visual design, oversight of interactive design for a product site, individual product microsites and mobile sites, and oversight of commercial shoot and post production for a :60 television commercial.
DENMAT 3D SMILE TELEVISION COMMERCIAL
My role included concept creation, art direction, visual design, and oversight of the commercial shoot, post-production, edit, and motion graphics animation process.